PORTFOLIO

Jessica Torre

PORTFOLIO

Web Project Manager

A strategic digital leader with deep expertise in web production, user experience, and data-driven marketing. Skilled at aligning cross-functional teams, building long-term web roadmaps, and scaling systems to support evolving business needs. Eager to explore and integrate AI-powered tools to drive optimization.

With over a decade of corporate experience, I’ve led the end-to-end production of global marketing websites for dozens of high profile brands—owning everything from ideation through optimization. Alongside my technical expertise, I’m a passionate community advocate, serving as an ERG member and co-lead of an Inclusive Marketing Committee.

EXPERIENCE
RECENT WORK

Assassin’s Creed Franchise Portal

Ubisoft has released 14 Assassin’s Creed titles since 2007, and I’ve helped launch digital experiences for many of them. But in 2024, I led the creation of the franchise’s first-ever centralized website—a one-stop portal for all things AC: games, news, merch, and more.

It was a massive cross-functional effort involving deep research, strategic briefing, wireframing, design, content strategy, and the migration of hundreds of legacy pages. For Ubisoft, it unified a fragmented audience into a scalable, easy-to-maintain hub. For fans, it offers a seamless way to explore the universe, stay updated, and engage with the brand—now and for years to come.

Client
Ubisoft

Launch Date
03/14/2024

Check it out at
assassinscreed.com

NFL Primetime Fantasy Announce Website

For free-to-play games, we must maximize existing web components while still offering a unique, branded web experience that serves specialized needs.

When NFL Primetime Fantasy was announced, there was a call for beta registrants, a legal requirement to list NFL players in the game, and a need to follow all licensor guidelines.

I successfully fulfilled all these requirements, launching on time and without incurring any additional costs to the company.

Client
Ubisoft

Launch Date
08/01/2024

Check it out at
primetimefantasy.com

Web Personalization Products

Throughout my time as a web producer at Ubisoft, I have championed web personalization products. I believe it is essential to demonstrate to returning and logged-in visitors that we recognize them and provide the most optimized user experience and journey.

By tailoring the content on Ubisoft.com (based on user profiles) we can enhance their engagement and satisfaction. I led the development and implementation of this personalized web experience, ensuring it was accessible for any producer on my team.

I take great pride in the success and impact of this product.

Client
Ubisoft

Launch Date
02/02/2021

Check it out at
ubisoft.com

Certifications & Education

  • I earned a Bachelor’s Degree in Business Administration with an emphasis in Information Systems from San Francisco State University.

  • Optimizing the User Experience is at the core of my work because it directly impacts user satisfaction, engagement, and retention. Ensuring a seamless and enjoyable interaction with digital products enhances user loyalty and drives business success.

    In June 2024, after completing over 30 hours of coursework from the prestigious Nielsen Norman Group, I earned my UX certification with a specialty in UX Management.

    My Certification ID is 1032226.

  • Being a Web Producer at Ubisoft is a dynamic blend of both Product and Project Management. In this role, I drive the end-to-end lifecycle of websites and digital products—leading ideation, requirements gathering, roadmapping, stakeholder alignment, and execution. I oversee everything from briefing, scheduling, and budgeting to wireframing, UX design, content strategy, QA, launch, and post-launch optimization.

    My expertise extends beyond execution; I leverage data-driven decision-making, A/B testing, and user behavior analysis to continuously enhance digital experiences and optimize conversion.

    In 2024, I earned a Product Management Certificate from LinkedIn Learning, further strengthening my ability to lead cross-functional teams, define product vision, and drive impactful digital solutions.

  • I received my Marketing Certification from Santa Rosa Junior College and have over a decade of Digital Marketing work experience.

  • My interest in AI stems from a passion for leveraging cutting-edge technology to drive innovation and optimize workflows. To deepen my understanding and expand my skill set, I earned certifications in AI-Driven Project Management: Techniques and Insights and Leveraging Generative AI for Project Management through LinkedIn Learning.

    These programs equipped me with practical techniques for integrating AI into project management, optimizing processes, and unlocking new efficiencies in business operations. This learning journey has solidified my commitment to applying AI to create impactful, data-driven solutions and further ignited my enthusiasm for working in AI-driven environments.

  • In 2025, I earned a Marketing Analytics Certificate from LinkedIn Learning, specializing in Funnel Optimization and Marketing Analytics.

    This certification, combined with my hands-on expertise in industry-leading tools like Adobe Analytics, Google Analytics, Semrush, Hotjar, and VWO, enables me to analyze user behavior, identify conversion bottlenecks, and implement data-driven optimizations. With a strategic and analytical approach, I excel in enhancing website performance, maximizing engagement, and driving measurable business growth through continuous experimentation and A/B testing.

FAQ'S

  • My approach to web optimization is data-driven, user-focused, and continuously evolving, combining A/B testing, UX strategy, and data-driven insights to enhance digital experiences. By collaborating with cross-functional teams, I ensure that every web initiative aligns with business goals and user needs while embracing emerging technologies to drive continuous improvement. Using tools like:

    • VWO (a/b testing)

    • Adobe Analytics

    • Hotjar (heat maps, session replay)

    • Semrush (SEO)

    • Image Optimization

    • Information Architecture

  • Absolutely, in 2013 I created and managed the localization and localization process of all Ubisoft gaming websites since 2013 for Canada and Latin America territories. Since then, I have accomplished localizing every website I have launched for the following territories. Making sure to factor local QA, localization and integration time into detailed schedules.

    • Europe: German, English -EU/UK, Spanish-ES, French, Italian, Polish, Russian, Turkish

    • Americas: English-US, English-CA, French-CA, Spanish-MX, Portuguese-BR

    • Middle East: Arabic

    • Asia/Pacific: English-AU, English-SG, Korean, Japanese, Traditional Chinese, Thai

  • Yes I have hands-on experience in the following Content Management Systems:

    • Contentful

    • Tridion

    • CrownPeak

    • Squarespace

    • Wordpress

  • Yes, I have managed creative production and delivery of online banner campaigns with external agencies for brands such as: South Park Stick of Truth, Hasbro Game Channel games, Just Dance 2016, Steep, Watch Dogs, Far Cry, Rainbow Six Siege and more!

  • For me, it all begins with data. Before launching a campaign, I analyze benchmarks and insights from previous projects using Adobe Analytics. Collaborating with analysts, I then establish KPIs to guide our efforts. For new features, I initiate interviews and questionnaires to gather qualitative data directly from users.

  • In the fast-paced web environment, I’ve worked closely with SEO agencies to ensure my websites consistently leverage the latest search optimization strategies. From curating high-impact content to optimizing technical performance and backlinking, I’ve seen firsthand how these elements drive rankings and improve visibility. I’m especially mindful of how page speed, mobile readiness, and site structure contribute to a high-performing, well-ranked site.

  • My management philosophy revolves around fostering an open line of communication and leading by example. I believe that understanding tasks thoroughly before expecting them of my team is crucial. This approach allows me to provide precise guidance and answers to any questions that arise.

    I advocate for a leadership style that guides without micromanaging. Trust is the cornerstone of my approach; I trust my team's skills and encourage them to refine their abilities. This empowerment builds their confidence and ownership of their work.

    My goal is to cultivate autonomy within my team. I want each team member to feel confident in their roles while knowing they have my unwavering support at all times. I believe in being approachable and available, ensuring that my team feels secure in seeking assistance or feedback whenever needed.

    By fostering a supportive and open environment, I create a culture of collaboration and growth where every team member can thrive and contribute their best work.

    (See feedback from a few of my direct reports in the “Words from colleagues” section of this website below)

  • Yes. I currently reside in Sacramento, CA, but am willing to adopt a flexible work week or relocate for the right role.

Words From My Colleagues

  • "Jessica consistently demonstrates outstanding collaboration skills. Her contribution to the AC Franchise project is particularly noteworthy considering the multitude of stakeholders involved. Jessica effectively facilitated collaboration, fostering cohesion among team members and achieving remarkable success. Her efforts have not only enhanced the AC Franchise but have paved the way for future additions in a streamlined and cost-effective manner. Few individuals possess the patience and proficiency required to orchestrate such a complex collaborative effort. Truly impressive."

    Danny Wilson - Associate Director, Web Production

  • "One of the reasons why I love my job is because I have Jessica as a manager. From my very first day at Ubisoft she has been a strong leader and role model and continues to support me almost 4 years later. Her knowledge and expertise is incredibly helpful for whenever I have challenges that may occur during projects. I find Jessica to be such an asset to the team and I am incredibly fortunate to have her as a manager."

    Clarice Guido - Web Producer

  • "Working with Jessica is great. She is organised and knows her job very well. She always comes to meeting with a clear agenda and deadlines to follow. We've never had any issue with our current websites, and the development of the AC ecosystem is going well despite some changes and delays in assets."

    Louis Raynaud - Global Brand Manager

  • "Jessica's meticulous planning, particularly involving our UX team early, was invaluable. It enabled us to significantly contribute and positively impact the project's success. Additionally, her ability to follow through on the initial plan fostered trust and smooth execution."

    Alissa Barendse - Senior Manager, User Experience

  • "Over the past year, Jessica has been an incredible manager and mentor to me as a Web Producer. She has played an instrumental role in my professional development, providing me with guidance, support, and feedback that have helped me to improve my skills and advance in my career. Jessica has a keen eye for detail and is always focused on delivering high-quality work. She has taught me to be more strategic in my approach to projects, and has given me the tools and resources I need to succeed. Her leadership and management style are exemplary, and I appreciate her ability to strike the right balance between giving me the autonomy to take ownership of my work while also being available to provide guidance and support as needed. Overall, I am grateful for the opportunity to work under Jessica, and I believe that she is an amazing manager who is truly invested in the success of her team. Her dedication to her work and her team is inspiring, and I look forward to continuing to learn from her in the years to come."

    Micky Baeza - Web Producer

ABOUT ME

Raised in the Bay Area, I graduated from San Francisco State University with a Business Degree, specializing in Information Systems. In my free time, I enjoy creating elaborate and detailed Google Docs for family vacations, reading sci-fi, working on jigsaw puzzles, staying up-to-date with the latest tech & social media trends, and playing pickleball, volleyball, and running outdoors.

Follow me on LinkedIn