Welcome to my portfolio!

I'm a seasoned digital marketing and project management professional with over a decade of experience. I've led high-impact web campaigns for major global franchises and brands, specializing in enhancing user experiences.

Experience

Launched custom marketing web campaigns for dozens of global brands

From ideation to launch and post-launch, I oversee every step of the project, ensuring seamless execution and continuous optimization.

10+ years of corporate experience

Demonstrating loyalty, extensive hands-on experience, and strong relationship-building skills in a highly competitive and fast-paced industry. My progression within the company highlights my trustworthiness and capability.

Community advocate

Active member of 2 ERG’s and co-lead of the Inclusive Marketing Committee. I believe people and culture help to make a company great.

Recent Work

Assassin’s Creed Franchise Portal

Ubisoft has released 14 Assassin's Creed titles since it's debut in 2007, and I've launched digital experiences for many of them. But in 2024, I spearheaded their first-ever franchise site. It's a central portal for all things AC: games, news, merchandise, and more.

This was a huge undertaking involving an extensive research and briefing phase, wireframing, design, content strategy and the migration of hundreds of existing pages.

For Ubisoft, it aggregates an enormous audience spread across different titles and funnels them into a single destination that is scalable and easy to maintain, and will serve the brand for years to come.

For fans, it offers everything in one spot to easily explore the latest updates, dive into the vast game catalog, and stay connected to the AC universe.

Client
Ubisoft

Launch Date
03/14/2024

Check it out at
assassinscreed.com

NFL Primetime Fantasy Announce Website

For free-to-play games, we must maximize existing web components while still offering a unique, branded web experience that serves specialized needs.

When NFL Primetime Fantasy was announced, there was a call for beta registrants, a legal requirement to list NFL players in the game, and a need to follow all licensor guidelines.

I successfully fulfilled all these requirements, launching on time and without incurring any additional costs to the company.

Client
Ubisoft

Launch Date
08/01/2024

Check it out at
primetimefantasy.com

Web Personalization Products

Throughout my time as a web producer at Ubisoft, I have championed web personalization products. I believe it is essential to demonstrate to returning and logged-in visitors that we recognize them and provide the most optimized user experience and journey.

By tailoring the content on Ubisoft.com (based on user profiles) we can enhance their engagement and satisfaction. I led the development and implementation of this personalized web experience, ensuring it was accessible for any producer on my team.

I take great pride in the success and impact of this product.

Client
Ubisoft

Launch Date
02/02/2021

Check it out at
ubisoft.com

Certifications & Education

  • In 2012, I earned a Bachelor’s Degree in Business Administration with an emphasis in Information Systems from San Francisco State University.

  • Optimizing the User Experience is at the core of my work because it directly impacts user satisfaction, engagement, and retention. Ensuring a seamless and enjoyable interaction with digital products enhances user loyalty and drives business success.

    In June 2024, after completing over 30 hours of coursework from the prestigious Nielsen Norman Group, I earned my UX certification with a specialty in UX Management.

    My Certification ID is 1032226.

  • Being a web producer at Ubisoft, is a unique blend of product and project management. As a producer, you lead the ideation, briefing, scheduling, budgeting, wireframing, designing, content population, QA, launch, reporting and post launch maintenance.

    In 2024 I received a Product Management certificate from LinkedIn learning.

    I am currently studying for my PMP certificate, to be completed by Spring of 2025.

  • I received my Marketing Certification from Santa Rosa Junior College in 2010 and have worked in Digital Marketing at Ubisoft for over a decade.

  • My interest in AI stems from a passion for leveraging cutting-edge technology to drive innovation and optimize workflows. To deepen my understanding and expand my skill set, I earned certifications in AI-Driven Project Management: Techniques and Insights and Leveraging Generative AI for Project Management through LinkedIn Learning.

    These programs equipped me with practical techniques for integrating AI into project management, optimizing processes, and unlocking new efficiencies in business operations. This learning journey has solidified my commitment to applying AI to create impactful, data-driven solutions and further ignited my enthusiasm for working in AI-driven environments.

FAQ’s

  • Absolutely, in 2013 I created and managed the localization and localization process of all Ubisoft gaming websites since 2013 for Canada and Latin America territories. Since then, I have accomplished localizing every website I have launched for the following territories. Making sure to factor local QA, localization and integration time into detailed schedules.

    • Europe: German, English -EU/UK, Spanish-ES, French, Italian, Polish, Russian, Turkish

    • Americas: English-US, English-CA, French-CA, Spanish-MX, Portuguese-BR

    • Middle East: Arabic

    • Asia/Pacific: English-AU, English-SG, Korean, Japanese, Traditional Chinese, Thai

  • Yes I have hands-on experience in the following Content Management Systems:

    • Contentful

    • Tridion

    • CrownPeak

  • Yes, I have managed creative production and delivery of online banner campaigns with external agencies for brands such as: South Park Stick of Truth, Hasbro Game Channel games, Just Dance 2016, Steep, Watch Dogs, Far Cry, Rainbow Six Siege and more!

  • For me, it all begins with data. Before launching a campaign, I analyze benchmarks and insights from previous projects using Adobe Analytics. Collaborating with analysts, I then establish KPIs to guide our efforts. For new features, I initiate interviews and questionnaires to gather qualitative data directly from users.

  • In the fast-paced web environment, I collaborate with an SEO agency to ensure my websites consistently leverage the latest search optimization tactics.

  • I currently reside in Sacramento, CA, but I am willing to relocate to the Bay Area or adopt a flexible work week for the right role.

  • My management philosophy revolves around fostering an open line of communication and leading by example. I believe that understanding tasks thoroughly before expecting them of my team is crucial. This approach allows me to provide precise guidance and answers to any questions that arise.

    I advocate for a leadership style that guides without micromanaging. Trust is the cornerstone of my approach; I trust my team's skills and encourage them to refine their abilities. This empowerment builds their confidence and ownership of their work.

    My goal is to cultivate autonomy within my team. I want each team member to feel confident in their roles while knowing they have my unwavering support at all times. I believe in being approachable and available, ensuring that my team feels secure in seeking assistance or feedback whenever needed.

    By fostering a supportive and open environment, I create a culture of collaboration and growth where every team member can thrive and contribute their best work.

    (See feedback from a few of my direct reports in the “Words from colleagues” section of this website below)

Words from my colleagues

  • "Jessica consistently demonstrates outstanding collaboration skills. Her contribution to the AC Franchise project is particularly noteworthy considering the multitude of stakeholders involved. Jessica effectively facilitated collaboration, fostering cohesion among team members and achieving remarkable success. Her efforts have not only enhanced the AC Franchise but have paved the way for future additions in a streamlined and cost-effective manner. Few individuals possess the patience and proficiency required to orchestrate such a complex collaborative effort. Truly impressive."

    Danny Wilson - Associate Director, Web Production

  • "One of the reasons why I love my job is because I have Jessica as a manager. From my very first day at Ubisoft she has been a strong leader and role model and continues to support me almost 4 years later. Her knowledge and expertise is incredibly helpful for whenever I have challenges that may occur during projects. I find Jessica to be such an asset to the team and I am incredibly fortunate to have her as a manager."

    Clarice Guido - Web Producer

  • "Working with Jessica is great. She is organised and knows her job very well. She always comes to meeting with a clear agenda and deadlines to follow. We've never had any issue with our current websites, and the development of the AC ecosystem is going well despite some changes and delays in assets."

    Louis Raynaud - Global Brand Manager

  • "Jessica's meticulous planning, particularly involving our UX team early, was invaluable. It enabled us to significantly contribute and positively impact the project's success. Additionally, her ability to follow through on the initial plan fostered trust and smooth execution."

    Alissa Barendse - Senior Manager, User Experience

  • "Over the past year, Jessica has been an incredible manager and mentor to me as a Web Producer. She has played an instrumental role in my professional development, providing me with guidance, support, and feedback that have helped me to improve my skills and advance in my career. Jessica has a keen eye for detail and is always focused on delivering high-quality work. She has taught me to be more strategic in my approach to projects, and has given me the tools and resources I need to succeed. Her leadership and management style are exemplary, and I appreciate her ability to strike the right balance between giving me the autonomy to take ownership of my work while also being available to provide guidance and support as needed. Overall, I am grateful for the opportunity to work under Jessica, and I believe that she is an amazing manager who is truly invested in the success of her team. Her dedication to her work and her team is inspiring, and I look forward to continuing to learn from her in the years to come."

    Micky Baeza - Web Producer

About Me

Raised in the Bay Area, I graduated from San Francisco State University with a Business Degree, specializing in Information Systems. In my free time, I enjoy creating elaborate and detailed Google Docs for family vacations, reading sci-fi, working on jigsaw puzzles, staying up-to-date with the latest social media trends, and playing pickleball, volleyball, and running outdoors.

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